00DIRECTED EVOLUTION FOR CONSUMER GOODS
One nervous system for consumer goods, Metis, senses the market, makes the product (a widget), and sells it. Every widget inherits the genome of the last. We launch on less capital, sell at a lower price, and run more profitably.
01 / THE MODEL
The product is the small part of what you pay. Most of the price is the company around it, the people and software it takes to make and sell the thing. That is the cost we do not carry.
Every incumbent runs on layers of people and a sprawl of software: dozens of tools across procurement, planning, marketing and sales, all coordinating the same work by hand.
Metis is that entire company as a single system. It makes the decisions, runs the tools and coordinates making and selling, so work that needs a department needs no one. Add a widget and the cost barely moves.
is all the brand keeps from every dollar you spend.
The rest is the company in between: the retailer, the overhead, the people and the tools. We carry the product, not the company around it.
›› / WHAT IT UNLOCKS
The same structural saving shows up three ways: cheaper for the consumer, cheaper to launch, and faster to build than anyone running the old machine.
Same product, same shelf. At scale the consumer pays roughly half the incumbent's price, and we still keep equal or better margin.
No legacy people, tools or overhead to carry, so a new widget reaches market on a fraction of the usual capital, at equal or better margin.
Concept to live in days, and every launch is faster than the last as the genome compounds.
DIRECTED EVOLUTION
Each launch carries everything the one before it learned, so it is faster, smarter and stronger. A competitor starting today is not behind by a feature. They are behind by every cycle we have already run. That is directed evolution.
02 / PROOF, NOT PROMISE
Real results from widgets and businesses Metis runs today, across sensing, making, selling and deciding. Figures observed live; client brands anonymized.
For a single seasonal gifting peak, Metis produced the entire campaign: the landing page, the ad creative, and the paid launch behind it. One brief in, a live campaign out, at a fraction of the usual time and cost.
No studio, no media buyer, no agency retainer. The same loop runs for any widget, on demand.
revenue through the gifting window against the prior baseline, at a held ~3x return on ad spend as spend scaled into the peak.
One system runs the email programme for four brands at once. Campaign revenue up 44.7% in three months against a 4.2% control.
80+ campaigns shipped in a single quarter, discount load cut from 9.8% to 4.8%. Built to run 10+ brands under one person's oversight.
The system reads live demand and picks what to launch. Six brands are greenlit and in launch now, with ten more scored and queued for 2027.
Fewer bets, chosen on data rather than instinct, each one inheriting the genome of the last.
Metis reads millions of data points across every brand each day and returns one ranked list of decisions. On its first live run it caught a channel spending at 559% of its monthly budget.
Each call is executed by the system or handed to a human. No decision made on gut or feel.
Two marketplace brands run entirely by the system: listings and enhanced content, search optimisation, creative, automated bid management, and stock and sales forecasting.
Live alerts on anything that moves, so the shelf manages itself.
A twenty year trade business, hundreds of products and two decades of accumulated mess, rebuilt end to end by one operator and switched live in a single morning. Zero downtime: a trade order landed mid switch, uninterrupted.
Day one traded 18% above the prior month's daily average, a customer used the new volume offer within ninety minutes, and mobile speed on the money pages went from 55 to 89 against the old site. Hands-on admin work cut by 97%.
A network of more than 1,000 affiliates, most of them dormant, being reactivated by the system: wake-up sequences, scoring against real engagement, and one-to-one creator outreach.
Finding the right voice for each widget, at a scale no team could staff by hand.
SONAR reads every market the system sells in, daily or in real time: the catalogue, the competitor shelf, clinical evidence, demand, advertising, trademarks, news and reviews, with rules that flag what moved.
Live across European markets in their own languages, with every rival ad tagged by hook, structure and emotion the day it appears.
Ad launches are fully automated. Approved creative goes from the shared drive to a built, named and live campaign without anyone working inside the ad manager.
Budgets, naming and audiences follow the brand's rules every time, so a launch is a decision rather than an afternoon of setup.
Every finished ad is checked for accuracy before it ships: against the brand's own rules, the real logo files, the approved copy, sharpness, audio and the platform spec.
Unapproved claims, promised results, the wrong product or the wrong price are stopped at the file, not found after the spend.
The system scrapes and researches every business that fits, then removes anyone who is already a customer.
Each prospect is scored on how likely it is to buy, so the strongest accounts go first.
A three-wave email flow, every message written for that one business from what the research found.
Each account gets its own personal website: what it sells, who it serves, and the gap the product fills, with a sample request built in.
reply rate on cold first contact for a food manufacturer, above the usual for cold outreach, with four in five replies interested and handed straight to sales.
Every reply is read within the hour and routed to a person. One example of the loop; it runs for any widget.
Health Wise sells high-protein food direct on a store built end to end by Metis: the range and bundles, a protein calculator that only recommends what is in stock, recipes, and a clinic program that rewards referring practices in store credit. A live team dashboard reads the store, the marketplace and the ad accounts and refreshes itself.
VISIT EATHEALTHWISE.COM →From a chairman's handwritten mark-up to a finished retail deck: the shopper case, the plant's capabilities, direct-to-store delivery, and private label concepts for every format the plant makes, rendered in the grocer's own pack language. Four versions in under a day, in the buyer's hands before the meeting.
For our first collective of food brands, Metis read the category end to end: what buyers complain about, what they search for, what sells on the shelf and what the clinical evidence supports. What came back was the thesis, the names screened against the trademark register, and the one brand system they share.
Every number was pulled, not estimated. Where one could not be pulled, the work says so.
of data points scraped and read: marketplace reviews, forum threads, search demand, competitor shelves, clinical trials and ingredient screens.
A full trade catalogue, roughly 40 products, designed, written and standing as a working site in days. What an agency scopes across a quarter, live inside a week.
A complete brand, from strategy and naming to deck and physical prototype, pitch-ready in a day and taken through to a confirmed order. A conventional agency quotes six figures and two months for the pitch alone.
A new-market storefront, stood up from scratch, converts at 3.8% against the legacy store's 0.9%. More than four times the rate, and a template for a market on demand.
03 / WE/METABOLISM
The organism has a front, sensing and selling, and a back, making. Metabolism is the back, installed into a manufacturer as a product. Metis watches every lot and every ledger line, the books close daily, quality gates enforce themselves, and a human is paged only for the calls that need judgment. Not an ERP you type into: a system that runs the plant.
This is the public overview. The platform walkthrough, the moat thesis and the full data room open to serious investors and partners on request. We do not circle back. We move with urgency, running a company rebuilt from first principles for the world that is arriving.
The system runs the work. People keep the judgment, the taste, and their evenings.
Reading on behalf of a human, or for yourself? Same site, zero scrolling. The animations keep the numbers from a lazy scrape; this does not.